Patient Education is a cost effective way for your hospitals to attract more patients, improve patient care, and enhance patient satisfaction.
 Each patient who is admitted in a hospital has lots of queries about his treatment – as do his relatives. Sometimes doctors are too busy to answer them, which creates a lot of unhappiness and resentment – especially when a complication occurs ! A busy doctor can refer the patient to the library with an Information Prescription, where a nurse or librarian can help them find answers to their questions. This saves the doctor’s time – and improve the quality of care as well.
A patient education library can also help to solve the commonest complaint patients have about doctors – that they make them wait ! Instead of just waiting aimlessly, patients can read books and brochures at the library, to help them learn more about their problem, so they can make better use of their doctor’s time !
Each inpatient gets at least about 5-15 visitors daily. In one sense, this is a captive audience who is very likely to be responsive to healthcare marketing, because they have come to visit someone who is ill, and therefore have a heightened sense of their own biological frailty. Visitors can spend time at the patient education library , which will help to create a lot of goodwill for the hospital ! This will also help to improve your brand visibility; and provide you with a unique selling proposition.
Proposal- HELP will setup a HELP Patient Education Resource Center in your hospital
- HELP will provide the books (100 titles ) and DVDs (50 titles) to start the core collection
- You will provide the space ( about 500 – 1000 square feet in a high traffic area) and infrastructure ( racks for the books; signage; DVD player with TV; Xerox machine; internet computers) ; and staff
- We will train your staff members ( free 3-day training at HELP) so they can help patients and visitors find relevant and useful information
- We will provide strategic guidance as to how you can improve utilization of the library – for example, by developing your own patient educational materials, customized to your patients and the services you offer
- We will answer questions free by email, through your website , if your patients have further queries
- We will update the collection every year. The cost of the new books will be paid by you.
Our charges will be Rs 1,00,000 for the initial setup costs ( including the cost of the books and DVDs.) Our service charges will be Rs 1 lakh per year for our basic services. If you need additional services ( for example, with authoring and publishing simple to read and understand patient educational materials), we would charge for these extra services.
HELP - the Health Education Library for People, India's first Consumer Health Education Resource Center , and one of the world's largest consumer health libraries was established in 1997. We are a registered charitable trust and a non-profit organisation. We feel patients are the largest untapped healthcare resource and that Information Therapy is Powerful Medicine !
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