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WHAT EVERY DOCTOR NEEDS TO KNOW ABOUT RUNNING HIS PRACTISE
( By Vivek Shukla )

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Index
  1. Marketing lessons for hospitals and doctors

  2. Expanding from super-speciality to multi-speciality may not be a great idea

  3. Create favourable positioning for hospital services

  4. Ten marketing mantras for a successful medical camp

  5. Ten mantras for successful CME

  6. Marketing Of Hospitals In The Modern Era

  7. Marketing Myopia: The Short Sightedness Of Amateur Businessmen

  8. Selling through Conferences and Seminars

  9. Promoting Intensive Care

  10. Seven Deadly Marketing Sins

  11. 'If you fail to plan, you are planning to fail?
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